Welcome

The Healthways Member Engagement Marketing Team offers client tools and resources to engage individuals in our programs – and keep them engaged.

Our deep expertise in designing communications, incentives, and programming helps us reach individuals on a personal level, where they live, work, receive care, and pursue healthy activities. We know that every population is unique. There is no "one size fits all". We support promotional communications that reach out in ways that are most effective for each customer, considering language, literacy, health status, lifestyle, and communications preferences.

This site provides information about our award-winning communications strategies, including:

  • Information on our science-driven "Make Yours Count" and "Today’s the Day" campaigns
  • Strategy Grids that provide communication details for each component of the campaign
  • And the tools you need to personalize and produce your materials

Healthways has been recognized multiple times for its award-winning engagement strategies and marketing campaigns.