"Today's the Day" Program-Specific Campaign Overview

The "Today's the Day" marketing campaign motivates and encourages members to engage in Healthways solutions.

Based on behavior-change science, this campaign is designed to show members
how they can set goals and make small, incremental steps every day that ultimately
lead to improved well-being. The campaign offers different methods of communicating
to members from e-mails to intranet banners to onsite posters and mailers.

Familiarize Yourself with the Campaign

  1. For brief descriptions and thumbnails of campaign components, view the engagement Strategy Grids found under the Quick Links section.
  2. You can also view individual PDFs below.
  3. When you're ready to customize marketing materials using the online Healthways Campaign Center, click here.

Well-Being Connect

>> Strategy Grid

Tobacco Treatment -
QuitNet®

>> Strategy Grid

Health Assessment
and Screening

>> Strategy Grid

Health Coaching -
Lifestyle Management

>> Strategy Grid

Health Coaching -
Condition Management

>> Strategy Grid

General Health and Wellness

>> Strategy Grid

 

If additional materials and resources are requested, please contact us.