"Today's the Day" Campaign Overview

The "Today's the Day" marketing campaign motivates and encourages members to engage in Healthways solutions.

Based on behavior-change science, this campaign is designed to show members
how they can set goals and make small, incremental steps every day that ultimately
lead to improved well-being. The campaign offers different methods of communicating
to members from e-mails to intranet banners to onsite posters and mailers.

Familiarize Yourself with the Campaign

  1. For brief descriptions and thumbnails of campaign components, view the engagement Strategy Grids found under the Quick Links section.
  2. You can also view individual PDF templates from our Comprehensive
    and Program-Specific Campaigns:
  3. When you're ready to customize marketing materials using the online Healthways Campaign Center, click here.


If additional materials and resources are requested, please contact us.